Social media is constantly evolving and changing, and 2023 will be no exception. As platforms compete for users, creators and advertisers, they will introduce new features, formats and partnerships that will shape the way we consume and create content online. In this article, we will explore some of the most important social media trends that will dominate 2023 and how they will affect publishers, brands and consumers.

TikTok Will Take Over the World

TikTok is already one of the most popular and influential social media platforms in the world, with over 1 billion monthly active users and 2.6 billion downloads as of November 2022¹. The short-form video app has captivated audiences and creators with its addictive algorithm, viral challenges and diverse content. In 2023, TikTok will continue to grow and expand its reach and impact across different markets, demographics and industries. One of the ways TikTok will do this is by partnering with other platforms and services to increase its distribution and monetization opportunities. For example, TikTok has already integrated with Shopify to enable e-commerce on its app², and with Spotify to allow users to share their favorite songs and playlists³. TikTok may also seek collaborations with streaming platforms, mobile providers and TV manufacturers to bring its content to more screens and devices. Another way TikTok will dominate 2023 is by investing in its creator community and offering more incentives and support for them to produce quality content. TikTok has already launched a $200 million Creator Fund in the US and a $70 million Creator Fund in Europe to reward eligible creators for their views. TikTok may also introduce new features and tools for creators to enhance their videos, such as AR filters, editing options and analytics.

The Only New App That Will Matter Will Be BeReal

BeReal is a new social media app that aims to challenge the curated and filtered reality of most platforms. BeReal allows users to share unedited photos and videos of their real lives, without any filters, stickers or captions. Users can also see what their friends are doing in real time by tapping on their profile pictures, which show their current activity. BeReal’s mission is to promote authenticity, spontaneity and connection among users, who are tired of the pressure and anxiety of maintaining a perfect online image. BeReal claims that it is not a competitor to other platforms, but rather a complement that offers a different perspective on social media. BeReal has already attracted over 1 million users since its launch in October 2022, and it may become one of the most popular apps in 2023.

Video Content Will Remain Popular

Video content has been one of the most engaging and effective forms of content on social media for years, and it will not lose its appeal in 2023. Video content can convey more information, emotion and personality than text or images, and it can also capture attention and drive action better than other formats. Video content can also take advantage of new technologies and trends, such as live streaming, AR/VR, 360-degree video and interactive video. In 2023, video content will continue to dominate social media platforms, especially short-form video content that is optimized for mobile viewing. Platforms such as YouTube Shorts, Instagram Reels, Snapchat Spotlight and Facebook Reels will compete with TikTok for users’ time and attention. Video content will also be more integrated with e-commerce, as platforms such as Instagram Shop Tab, Pinterest Shopping Spotlight and TikTok Shopping Tab will allow users to discover