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What is GTAG? How is it created?

What is gtag? gtag is a JavaScript tagging framework that enables you to track user interactions on your website and send that data to third-party tools, such as Google Analytics, Google Ads, and Google Marketing Platform. It’s an all-in-one solution that replaces the older Google Analytics tracking code (ga.js) and the Google Tag Manager (GTM) container code. How to create gtag? Creating gtag involves a few steps: Step 1: Set up a Google Analytics account Before you can start using gtag, you need to set up a Google Analytics account. Go to the Google Analytics website and sign up for an account. Once you’ve signed up, you’ll be given a tracking code that you need to copy and paste into your website’s HTML. Step 2: Add the gtag code to your website Next, you need to add the gtag code to your website. This involves adding the following code to the header section of each page of your website:
html
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'GA_MEASUREMENT_ID'); </script>
Replace “GA_MEASUREMENT_ID” with your Google Analytics property ID. Step 3: Set up your gtag configuration Once you’ve added the gtag code to your website, you need to set up your gtag configuration. This involves adding custom parameters to the code that will define what data is sent to Google Analytics. For example, you might want to track pageviews, clicks, and form submissions. Here’s an example of how to track a pageview:
html
<script> gtag('config', 'GA_MEASUREMENT_ID', { 'page_title' : 'Home', 'page_path': '/' }); </script>
This code sends a pageview event to Google Analytics with a page title of “Home” and a page path of “/”. Step 4: Test your gtag implementation Before you launch your website, it’s important to test your gtag implementation to make sure it’s working correctly. You can use the Google Analytics Debugger extension for Chrome to check for any errors or issues. Conclusion gtag is a powerful tool that can help you track and analyze user interactions on your website. By following these steps, you can set up gtag and start collecting valuable data that can help you improve your website’s performance and user experience.

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