Instagram is one of the most popular social media platforms in the world. It has more than 1.28 billion monthly active users, ranking fourth on the list¹. But how did Instagram usage rates change between 2023 and 2022? In this article, we will look for the answer to this question.

Instagram User Number

Instagram’s user number has been increasing steadily in recent years. In 2022, the platform had 1.22 billion active users². In 2023, this number rose to 1.28 billion¹. This means an increase of about %5. The most followed accounts on Instagram also changed. In 2022, the most liked posts were Leo Messi’s photos of winning the world cup, an egg photo, and Cristiano Ronaldo’s twin pregnancy announcement¹. In 2023, the most liked posts were Kylie Jenner’s pregnancy announcement, Selena Gomez’s new album, and Billie Eilish’s Vogue cover³.

Instagram Image Sizes

Instagram’s image sizes also changed over time. In 2022, Instagram profile photo size was 180 x 180 px, cover photo size was 820 x 312 px, post photo size was 1080 x 1080 px and story photo size was 1080 x 1920 px. In 2023, profile photo size was 196 x 196 px, cover photo size was 828 x 465 px, post photo size was 1200 x 1200 px and story photo size was 1080 x 1920 px.

Instagram Ad Revenues

Instagram’s ad revenues also increased in recent years. In 2022, the platform’s ad sales were estimated at around $20 billion. This amount was equivalent to %28 of Facebook’s ad revenues. In 2023, Instagram’s ad sales are expected to be around $23 billion¹. This will be equivalent to %30 of Facebook’s ad revenues.

Instagram Trends

Besides Instagram usage rates, the trends that stand out on the platform also changed. We are in a period where video content is becoming more important. Instagram Reels is a short video format developed to compete with TikTok. Reels videos stand out both in the main feed and in the explore section, creating more engagement. Adding Reels videos to your content calendar can increase your brand’s visibility. Another trend is the use of augmented reality (AR) elements in story filters. AR filters allow users to create fun and creative stories with different effects and animations. Users can also create their own AR filters using Spark AR Studio and share them with others. One more trend that could stand out in 2023 is IGTV, which is Instagram TV feature. IGTV allows users to upload longer video formats up to an hour. IGTV can be a good alternative for content creators who want to share more in-depth and informative videos with their audience.

Conclusion

Instagram usage rates increased between 2023 and 2022. The platform’s user number, like number, image sizes and ad revenues changed. Instagram continues to be an important platform for social media marketing.

References

¹: https://www.websiterating.com/tr/research/instagram-statistics/ ²: https://www.statista.com/statistics/253577/number-of-monthly-active-instagram-users/ ³: https://www.socialbakers.com/blog/instagram-statistics : https://www.ticimax.com/blog/sosyal-medya-gorsel-ve-video-boyutlari