Putting user experience (UX) at the center of web design is the key to engaging your visitors and getting the maximum benefit from your website. A user-centered approach requires understanding the needs, preferences and behaviors of site visitors and building an interactive, accessible and enjoyable website based on this...

Search engine optimization, or SEO, is the practice of optimizing your website and its content so that it ranks higher in search engine results pages (SERPs). SEO-friendly content is content that is created with the goal of ranking well in search engines. But what makes content SEO-friendly? Keyword Research...